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Viral Marketing

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Author Info

  • Sorina Raula Gîrboveanu

    (University of Craiova, Romania)

  • Silvia Puiu

    (University of Craiova, Romania)

Abstract

With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time

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File URL: http://www.upet.ro/annals/pdf/Annals-2008-Part1.pdf
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Bibliographic Info

Article provided by University of Petrosani, Romania in its journal Annals of the University of Petrosani - Economics.

Volume (Year): 8 (2008)
Issue (Month): 1 ()
Pages: 223-230

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Handle: RePEc:pet:annals:v:8:i:1:y:2008:p:223-230

Contact details of provider:
Web page: http://www.upet.ro/

Related research

Keywords: viral; e-mail; marketing; modernism; advertising;

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Cited by:
  1. Mădălina Brutu & Daniela Mihai, 2012. "Identifying Key Trends of Direct Sales in the European Union," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 15-24.

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