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The Analysis And Assessment Of An Ethics Management Tool - Canadian Marketing Association’s Code Of Ethics


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  • Ibrian Cărămidaru

    (University of Petroşani, Romania)

  • Sabina Irimie

    (University of Petroşani, Romania)


The object of this study is the Code of Ethics and Standards of Practice of the Canadian Marketing Association (CMA). The focus is on the structure, contents and the role of this tool. The developing, upgrading and implementing assigned to this code are compared to the standards proposed by Institute of Business Ethics (London).The fact that the CMA is an organization built upon a professional criteria places all its ethical rules in the area of professional business ethics, but being an association that postulates behavioural frames for marketers, it involves the behaviour of firms and individuals that may, or may not be members of the CMA. Using this type of code, proposed for analysis, the CMA replaces with its contents other business ethics tools (credo, policies and procedures, conduct codes etc.) Actually, Code of Ethics and Standards of Practice presents both the overall strategies that the ACM uses concerning ethics management and the specific policies and procedures for controversial situations from a moral point of view.

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Bibliographic Info

Article provided by University of Petrosani, Romania in its journal Annals of University of Petroşani.

Volume (Year): 7 (2007)
Issue (Month): ()
Pages: 53-58

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Handle: RePEc:pet:annals:v:7:y:2006:p:53-58

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Keywords: ethics management; codes of ethics; marketing; professions ethics; marketing;


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Cited by:
  1. Sabina Irimie & Ibrian Cărămidaru & Constantina Mărgulescu, 2009. "The Role of a Foundationalist Approach to Moral Knowledge in Ethics Management of Economic Organizations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(3), pages 325-334.


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