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Psychology and Consumer Behavior

Author

Listed:
  • Roxana Pleşa

    (University of Petroşani, Romania)

Abstract

Consumer psychology debuted through a series of creative research, dealing with the links between firms producing and distribution, on the one hand, and people, as the public, products and services offered for sale. Consumer psychology interest shifted from the producer-consumer relationship towards the interests of consumer preferences, desires, and especially on efforts to design products in accordance with subjective phenomenology of the consumer.

Suggested Citation

  • Roxana Pleşa, 2018. "Psychology and Consumer Behavior," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(2), pages 119-126.
    • Handle: RePEc:pet:annals:v:18:y:2018:i:2:p:119-126
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    More about this item

    Keywords

    behaviour; consumer; consumer-producer relationship; relationship selling-purchasing; marketing;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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