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The Role of Franchising In Entrepreneurial Activity

Author

Listed:
  • Nițescu Alina

    (University of Petrosani, Romania)

  • Claudia Isac

    (University of Petrosani, Romania)

Abstract

The franchise has been known in many countries as a means for successful business development, already occupying an important place in the developed market economies. Regarding the franchise as a real "engine" for the development of the SME sector and as an important external development tool we thought it appropriate to highlight a number of specific aspects of the franchise business.

Suggested Citation

  • Nițescu Alina & Claudia Isac, 2014. "The Role of Franchising In Entrepreneurial Activity," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(2), pages 179-186.
    • Handle: RePEc:pet:annals:v:14:y:2014:i:2:p:179-186
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    File URL: http://upet.ro/annals/economics/pdf/2014/part2/Nitescu-Isac.pdf
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    Citations

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    Cited by:

    1. Codruța Dura & Imola Drigă, 2015. "Overview on Romania’s small bussines act profile in 2015," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 15(2), pages 37-44.

    More about this item

    Keywords

    franchise; business development; SMEs; entrepreneur; company;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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