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Global Perspectives In Automotive Industry

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Author Info

  • Nicoleta Isac

    () (University of Piteşti, Romania)

  • Constantin Bâgu

    () (Academy of Economic Studies, Bucharest, Romania)

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    Abstract

    The automotive sector is characterised by a relatively low trade/sales ratio. While the production of most automotive producers in the world is spread over various countries in the value chain, the brands are still considered to reflect some national identity. Internationalisation strategies may change over the lifecycle of the product and automakers tend to pursue diametrically opposed strategies. In mature markets, it is about managing what goes on beneath a static surface; in emerging markets’ dynamic environments, companies must strategically position themselves to benefit from growth opportunities. However, without the right strategy and execution in mature markets, it is clear that traditional OEMs cannot profit from emerging markets-the persistence of structural issues in mature market operations eventually will rob all but the most resilient competitors of the opportunity to compete in emerging markets.

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    Bibliographic Info

    Article provided by University of Petrosani, Romania in its journal Annals of the University of Petrosani - Economics.

    Volume (Year): 10 (2010)
    Issue (Month): 2 ()
    Pages: 207-214
    Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
    Handle: RePEc:pet:annals:v:10:y:2010:i:2:p:207-214

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    Related research

    Keywords: competitiveness; automotive industry; global market; sales; investment;

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