IDEAS home Printed from https://ideas.repec.org/a/pdc/jrpieb/v8y2011i2p41-44.html
   My bibliography  Save this article

Quality Management System In Trade - Internationalisation Of Marketing Relations With Consumers

Author

Listed:
  • SRETEN CUZOVIC

    (Economics Faculty, University of Nis, Republic of Serbia)

  • ?OR?E CUZOVIC

    (Economics Faculty, University of Nis, Republic of Serbia)

Abstract

The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers to the quality of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of this, the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes possible the internationalization of quality system and circulation of goods and services without “physical-fiscal-technical” barriers.

Suggested Citation

  • Sreten Cuzovic & ?Or?E Cuzovic, 2011. "Quality Management System In Trade - Internationalisation Of Marketing Relations With Consumers," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 8(2), pages 41-44, August.
    • Handle: RePEc:pdc:jrpieb:v:8:y:2011:i:2:p:41-44
    as

    Download full text from publisher

    File URL: http://academicpublishingplatforms.com/downloads/pdfs/pieb/volume8/201106211551_07_PIEB_V8_RS_SretenCuzovic_et_al_Quality_Management.pdf
    Download Restriction: no
    File URL: http://academicpublishingplatforms.com/article.php?journal=PIEB&number=8&article=436
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Internationalization; trade; ISO 9000(QMS); ISO 14000(EMS); TQM;
    All these keywords.

    JEL classification:

    • F19 - International Economics - - Trade - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:8:y:2011:i:2:p:41-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jaroslav Holecek (email available below). General contact details of provider: https://edirc.repec.org/data/pradecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.