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What Influences Online Shopping Of Individuals From European Countries?

Author

Listed:
  • TINO KUJUNDZIC

    (Faculty of Economics University of Split, Croatia)

  • MARIO JADRIC

    (Faculty of Economics University of Split, Croatia)

  • MAJA CUKUSIC

    (Faculty of Economics University of Split, Croatia)

Abstract

The trend of broadband Internet expansion in conjunction with the increasing orientation of consumers towards buying via web shops, all combined with increased usage of e-banking services have contributed largely to the growth of online shopping trend. This paper deals with determining the influence of the chosen input variables (reading online magazines and newspapers, searching for product information online, using web TV, radio and ebanking services) on the observed target variable (online shopping, categorized by the level of its development in terms of individuals in European countries). The database was preloaded with data from EUROSTAT consisting of values for the abovementioned variables for 29 European countries in the period from 2007 to 2009. For the data mining process, the open source application Orange Canvas was used.

Suggested Citation

  • Tino Kujundzic & Mario Jadric & Maja Cukusic, 2011. "What Influences Online Shopping Of Individuals From European Countries?," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 7(1), pages 16-20, January.
    • Handle: RePEc:pdc:jrpieb:v:7:y:2011:i:1:p:16-20
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    References listed on IDEAS

    as
    1. Lessmann, Stefan & Voß, Stefan, 2009. "A reference model for customer-centric data mining with support vector machines," European Journal of Operational Research, Elsevier, vol. 199(2), pages 520-530, December.
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    More about this item

    Keywords

    Online shopping; data mining; Orange Canvas; CN2 rules.;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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