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Distribution Channels And Their Roles In The Enterprise

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  • W³adys³aw Pêka³a

    ()
    (Czestochowa University of Technology, the Faculty of Management,)

  • Piotr Szopa

    (Czestochowa University of Technology, the Faculty of Management,)

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    Abstract

    The paper discusses the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. Pointed to the rapidly growing share of electronic distribution channels and the conditions of their market dominance in the medium term.

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    Bibliographic Info

    Article provided by Czestochowa Technical University, Department of Management in its journal Polish Journal of Management Studies.

    Volume (Year): 6 (2012)
    Issue (Month): 1 (December)
    Pages: 143-150

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    Handle: RePEc:pcz:journl:v:6:y:2012:i:1:p:143-150

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    Related research

    Keywords: logistic management; distribution channels; e-commerce;

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