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Shopping On The Internet From The Point Of View Of Customers

Author

Listed:
  • Robert Stefko

    (Faculty of Management, Department of Marketing and International trade, University of Presov in Presov, Slovakia)

  • Peter Dorcak

    (Faculty of Management, Department of Marketing and International trade, University of Presov in Presov, Slovakia)

  • Frantisek Pollak

    (Faculty of Management, Department of Marketing and International trade, University of Presov in Presov, Slovakia)

Abstract

Modern forms of business and continuous use of innovations in marketing encourage many customers to make more use of what is modern what is "in". However, it is very important to realize that not all customers are able to give up traditional way of shopping or a traditional perception of products and services. The aim of this paper is to analyze customer preferences in relation to traditional forms of shopping and to analyze the preferences of the same customers for new forms of shopping through e-commerce applications.

Suggested Citation

  • Robert Stefko & Peter Dorcak & Frantisek Pollak, 2011. "Shopping On The Internet From The Point Of View Of Customers," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 4(1), pages 1-238, September.
    • Handle: RePEc:pcz:journl:v:4:y:2011:i:1:p:214-222
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    Citations

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    Cited by:

    1. František Pollák & Peter Markovič, 2022. "Challenges for Corporate Reputation—Online Reputation Management in Times of Global Pandemic," JRFM, MDPI, vol. 15(6), pages 1-18, June.
    2. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

    More about this item

    Keywords

    e-shop; Internet; e-commerce;
    All these keywords.

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