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Examining Prosumers’ Participation In Business Processes

Author

Listed:
  • Ewa Ziemba

    (University of Economics in Katowice, Faculty of Finance and Insurance)

  • Monika Eisenbardt

    (University of Economics in Katowice, Faculty of Finance and Insurance)

Abstract

Modern business reality forces enterprises to collaborate with various external entities. One of them is prosumers, i.e. active consumers who collaborate with enterprises in various areas. The goal of this paper is to analyze activities connected with business processes in which prosumers can participate to support enterprises. The paper consists of three parts. The first part briefly discusses the prosumption theory and identifies a research gap. The second part embraces a methodology of research. The third part presents the findings of the conducted research, which indicate how prosumers can participate and improve business processes. The required data was collected from a survey questionnaire administered to a sample of Polish prosumers. The main statistical results indicated that prosumers actively participate in two processes: Develop and manage products and services and Market and sell products and services. The study concludes with a discussion on the findings, implications, limitations, and avenues for further research

Suggested Citation

  • Ewa Ziemba & Monika Eisenbardt, 2015. "Examining Prosumers’ Participation In Business Processes," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 219-229, DEcember.
    • Handle: RePEc:pcz:journl:v:12:y:2015:i:1:p:219-229
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    References listed on IDEAS

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    1. Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
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    Cited by:

    1. Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.
    2. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    3. Ievoli Corrado & Belliggiano Angelo & Marandola Danilo & Milone Pierluigi & Ventura Flaminia, 2019. "Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy," European Countryside, Sciendo, vol. 11(4), pages 475-496, December.
    4. Mullins Roisin & Dettmer Sandra & Eisenbardt Monika & Ziemba Ewa, 2020. "Comparing current and future knowledge sharing with enterprises by Poland- and UK-based prosumers," Journal of Economics and Management, Sciendo, vol. 41(3), pages 47-68, September.

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