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The Impacts Of External Competitiveness Factors In The Handicrafts Industry

Author

Listed:
  • Ratna Roostika

    (Department of Management, UPN “Veteran” Yogyakarta, Indonesia)

  • Tri Wahyuningsih

    (Department of Management, UPN “Veteran” Yogyakarta, Indonesia)

  • Sigit Haryono

    (Department of Business Administration, UPN “Veteran” Yogyakarta, Indonesia)

Abstract

Handicrafts industry in Bantul has been successfully contributing to 80% of crafts export in the Yogyakarta Province. As a small and medium industry based, handicrafts industry faces many challenges and limitations. To be able to better compete, their competitiveness need to be assessed so that proper strategy can be taken. This paper analyses handicraft SMEs in Bantul Regency, Indonesia. Porter Diamond model of competitive advantage is used to assess the competitive factors of handicrafts industry. Data were collected from 98 SMEs and analyzed using multiple regression. Among four Porters’ competitive factors, only related-supporting industry that has no significant contribution to clusters competitiveness. Factor conditions, demand conditions and strategy-structure-rivalry have positive impacts on clusters competitiveness. The results are expected to assist the handicrafts SMEs to better understand the nature of competition as well as for the policy makers to emphasize the importance of external competitiveness factors.

Suggested Citation

  • Ratna Roostika & Tri Wahyuningsih & Sigit Haryono, 2015. "The Impacts Of External Competitiveness Factors In The Handicrafts Industry," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 166-176, DEcember.
    • Handle: RePEc:pcz:journl:v:12:y:2015:i:1:p:166-176
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    Cited by:

    1. Rutkowski Ireneusz P., 2022. "How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets," Marketing of Scientific and Research Organizations, Sciendo, vol. 45(3), pages 27-44, October.
    2. Heriyanto Meyzi & Febrian Achmad Fajri & Sugiarto Meilan & Handoko Tito & Syofian, 2021. "Competitive Advantage in Small and Medium Enterprises (SMEs): A Systematic Mapping Study," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 43(1), pages 77-89, March.
    3. Marina Zhuravskaya & Elena Morozova & Natalia Anashkina & Manuela Ingaldi, 2016. "Toyota-Oriented Technologies As Ecological Management Tools For Transport Enterprises," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 192-203, June.

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