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Trade Fairs As An Opportunity For Professional Development. Case Study Of Itb Berlin

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  • Stanis³aw Brzeziñski

    (Czestochowa University of Technology, Faculty of Management)

  • Marcin Jasiñski

    (Czestochowa University of Technology, Faculty of Management)

Abstract

Factors affecting career management in modern world, such as globalization, new technologies and changes in the structure and time of work, influence tools and techniques used by employers and employees. This article presents how contemporary trade fairs can be perceived and used by employers and employees for professional development. Based on analysis of the biggest tourism fairs, ITB Berlin, this article presents how activities such as networking and personal branding can be applied in the context of contemporary trade fairs.

Suggested Citation

  • Stanis³aw Brzeziñski & Marcin Jasiñski, 2014. "Trade Fairs As An Opportunity For Professional Development. Case Study Of Itb Berlin," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 15-22, December.
    • Handle: RePEc:pcz:journl:v:10:y:2014:i:2:p:15-22
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