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Evaluating Estonian E-residency as a tool of soft power

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  • Anna Blue

    (University of Tartu)

Abstract

Estonia, a country well known for its digital savviness, introduced e-residency in 2014. The initiative, which allows foreign nationals to access the public and private services of Estonia with the use of a digital ID, is a positive example of how small states can build soft power. I argue that e-residency has attracted freelancers and entrepreneurs from around the world to state-projected values and beliefs, creating a network of individuals that admire and identify with Estonia. I also discuss how the concept and implementation of e-residency can undermine or boost a country's influence.

Suggested Citation

  • Anna Blue, 2021. "Evaluating Estonian E-residency as a tool of soft power," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 359-367, December.
    • Handle: RePEc:pal:pbapdi:v:17:y:2021:i:4:d:10.1057_s41254-020-00182-3
    DOI: 10.1057/s41254-020-00182-3
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    References listed on IDEAS

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    1. Orgad, Liav, 2018. "Cloud Communities: The Dawn of Global Citizenship?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 251-260.
    2. Paul Jordan, 2014. "Nation Branding: A Tool for Nationalism?," Journal of Baltic Studies, Taylor & Francis Journals, vol. 45(3), pages 283-303, July.
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    Cited by:

    1. Matti Ylönen & Wolfgang Drechsle & Veiko Lember, . "Online incorporation platforms in Estonia and beyond: How administrative spillover effects hamper international taxation," UNCTAD Transnational Corporations Journal, United Nations Conference on Trade and Development.

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