IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v23y2024i2d10.1057_s41272-023-00435-9.html
   My bibliography  Save this article

Retail pricing, cashback and refund decisions in a supply chain with e-shop and direct channels

Author

Listed:
  • Ata Allah Taleizadeh

    (University of Tehran)

  • Alireza Mahmoudzade Varzi

    (University of Tehran)

  • Hadi Akbarzadeh Khorshidi

    (The University of Melbourne
    The University of Melbourne)

  • Mahsa Noori-daryan

    (University of Tehran)

Abstract

In this research, we are trying to design a model using incentive policies in a supply chain in which a store can sell either directly or through cash-back websites. The cash-back website returns a percentage of the paid price to the customer by sending a special link, created by this website based on the incentive policy. Although the extent of the impact of these websites on the sale rate, empirically or theoretically, is still uncertain, we know that this policy can have a positive impact on the online shopping and there are many customers who are sensitive to the price. The store’s website, in addition to the incentive policies, considers refund. Empirically, the refund policy provides a psychological comfort for customers. The use of incentive policies usually attracts more customers, but on the other hand, it reduces profits. The main purpose of this study is to examine the impact of the use of incentive policies and how these policies apply to the e-shop and other players in supply chain. Another goal of this study is to examine the behavior of the e-shop to create a cash-back website. This study examines the centralized and decentralized states.

Suggested Citation

  • Ata Allah Taleizadeh & Alireza Mahmoudzade Varzi & Hadi Akbarzadeh Khorshidi & Mahsa Noori-daryan, 2024. "Retail pricing, cashback and refund decisions in a supply chain with e-shop and direct channels," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(2), pages 140-163, April.
    • Handle: RePEc:pal:jorapm:v:23:y:2024:i:2:d:10.1057_s41272-023-00435-9
    DOI: 10.1057/s41272-023-00435-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-023-00435-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-023-00435-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:23:y:2024:i:2:d:10.1057_s41272-023-00435-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.