IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v23y2024i1d10.1057_s41272-023-00460-8.html
   My bibliography  Save this article

Future of personalization in travel

Author

Listed:
  • B. Vinod

Abstract

Personalization of customer offers has been a topic of discussion in travel for well over two decades. Over the past few years, there has been renewed focus on personalization with IATA’s New Distribution Capability (NDC) initiative. The context for travel plays a key role in personalizing offers for a collection of travelers with similar traits associated with their travel patterns. When the customer identity is known, offers can be personized for a segment of ONE across all channels with the NDC messaging standard. Personal identity, which plays a key role in 1:1 personalized offer creation, has been rapidly evolving and will have significant impact on travel intermediaries like Global Distribution Systems (GDS), Travel Management Companies (TMC), and Online Travel Agencies (OTA), and the relationship between a traveler and a supplier. Personalization of travel offers in the future will be very different from what it is today due to advances in blockchain technology and the evolving business landscape.

Suggested Citation

  • B. Vinod, 2024. "Future of personalization in travel," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(1), pages 76-79, February.
    • Handle: RePEc:pal:jorapm:v:23:y:2024:i:1:d:10.1057_s41272-023-00460-8
    DOI: 10.1057/s41272-023-00460-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-023-00460-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-023-00460-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. B. Vinod, 2023. "Personalization in travel," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(2), pages 101-102, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:23:y:2024:i:1:d:10.1057_s41272-023-00460-8. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.