IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v22y2023i2d10.1057_s41272-022-00405-7.html
   My bibliography  Save this article

Thoughts: some curmudgeonly contrarian thinking

Author

Listed:
  • Ross Darrow

Abstract

In this Journal of Revenue and Pricing Management special issue on personalization, you’ve read many “gee-whiz, Jetsons-style” articles. This article is here to provide some balance and maybe a splash of cold water. Three key points: (1) Stop worrying about demographic data and start focusing on observable behaviors on your website (side benefit: it’s GDPR compliant). (2) Create a simple, clean website with good diversity for everyone, and pay more attention to how to deliver a good experience to everyone (mass marketing is fine; start look at “mass experience”). (3) Deep learning will not automatically solve all the problems, or “meaning is important,” or “whatever happened to the semantic web?”. Obviously, there is great benefit to be had from the ideas in the papers in this issue of JRPM, but I want to shake things up a bit here, plus get you thinking about some older ideas that have become less trendy.

Suggested Citation

  • Ross Darrow, 2023. "Thoughts: some curmudgeonly contrarian thinking," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 22(2), pages 181-184, April.
    • Handle: RePEc:pal:jorapm:v:22:y:2023:i:2:d:10.1057_s41272-022-00405-7
    DOI: 10.1057/s41272-022-00405-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-022-00405-7
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-022-00405-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:22:y:2023:i:2:d:10.1057_s41272-022-00405-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.