IDEAS home Printed from https://ideas.repec.org/a/pal/jorapm/v17y2018i3d10.1057_s41272-017-0109-x.html
   My bibliography  Save this article

Lost opportunities in restaurant revenue management

Author

Listed:
  • Iris Vieveen

    (Hotelschool The Hague)

Abstract

Since, in other industries, revenue management has proven to result in higher productivity and profitability, it is much wanted in the restaurant industry. Therefore, the idea of this research study is to find out “How is restaurant revenue management (RRM) currently managed in full-service restaurants and what RRM developments are expected to be put into practise within the upcoming 1–3 years?”. Regarding the short-term future, no major changes are expected, only the today’s techniques might evolve. New tools and techniques will be introduced later, but depend on the direction that service will go. If RRM becomes more transactional, the restaurant industry will look more like the hotel industry, which includes a standardized service with the emphasis on tools that collect and analyse data automatically. On the contrary, if service becomes more personalized, it will be about emotional engagement, a greater emphasis on loyalty to optimize revenue.

Suggested Citation

  • Iris Vieveen, 2018. "Lost opportunities in restaurant revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(3), pages 194-199, June.
    • Handle: RePEc:pal:jorapm:v:17:y:2018:i:3:d:10.1057_s41272-017-0109-x
    DOI: 10.1057/s41272-017-0109-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41272-017-0109-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41272-017-0109-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:17:y:2018:i:3:d:10.1057_s41272-017-0109-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.