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Explaining the negative correlation between values and practices: A note on the Hofstede–GLOBE debate


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  • Robbert Maseland

    (Institute for Management Research, Radboud University Nijmegen, Nijmegen, The Netherlands)

  • Andr� van Hoorn

    (Institute for Management Research, Radboud University Nijmegen, Nijmegen, The Netherlands)


This note provides an explanation for the presumably counterintuitive, negative correlations between values and practices reported by the Global Leadership and Organizational Behavior Effectiveness project. We argue that such results are compatible with basic microeconomic insights concerning diminishing marginal utility. This explanation implies that values surveys, as they are, generally elicit marginal preferences rather than underlying values. Therefore they are a problematic instrument for the measurement of cultures, and need to be improved so as to discriminate between the importance attached to an objective in general and that attached to it given current levels of satiation. Journal of International Business Studies (2009) 40, 527–532. doi:10.1057/jibs.2008.68

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Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

Volume (Year): 40 (2009)
Issue (Month): 3 (April)
Pages: 527-532

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Handle: RePEc:pal:jintbs:v:40:y:2009:i:3:p:527-532

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Cited by:
  1. Bradley, Frank & Gao, Yuhui & Sousa, Carlos M.P., 2013. "A natural science approach to investigate cross-cultural managerial creativity," International Business Review, Elsevier, vol. 22(5), pages 839-855.
  2. André van Hoorn & Robbert Maseland, 2008. "Weber, Work Ethic And Well-Being," Papers on Economics of Religion 08/07, Department of Economic Theory and Economic History of the University of Granada..
  3. van Hoorn, André & Maseland, Robbert, 2010. "Cultural differences between East and West Germany after 1991: Communist values versus economic performance?," Journal of Economic Behavior & Organization, Elsevier, vol. 76(3), pages 791-804, December.
  4. Dan Caprar & Benjamin Neville, 2012. "“Norming” and “Conforming”: Integrating Cultural and Institutional Explanations for Sustainability Adoption in Business," Journal of Business Ethics, Springer, vol. 110(2), pages 231-245, October.
  5. Dikova, Desislava & Rao Sahib, Padma, 2013. "Is cultural distance a bane or a boon for cross-border acquisition performance?," Journal of World Business, Elsevier, vol. 48(1), pages 77-86.
  6. Robbert Maseland & André Hoorn, 2011. "Why Muslims like democracy yet have so little of it," Public Choice, Springer, vol. 147(3), pages 481-496, June.


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