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Does Subculture Within a Country Matter? A Cross-Cultural Study of Motivational Domains and Business Performance in Brazil

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  • Tomasz Lenartowicz

    (The University of Texas at Austin)

  • Kendall Roth

    (University of South Carolina)

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    Abstract

    This study examines the effects of within-country subcultures on business outcomes. We first argue that individuals' values vary across subcultures. We then suggest that values, as expressed through motivational domains, influence business performance. Finally, joining these two propositions, we posit that business performance will vary by subculture. Based on data from four regional subcultures in Brazil, a subculture effect was found for both motivational domains and business performance. The results suggest that it is important to consider the cultural variation within a country when examining business outcomes.© 2001 JIBS. Journal of International Business Studies (2001) 32, 305–325

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    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 32 (2001)
    Issue (Month): 2 (June)
    Pages: 305-325

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    Handle: RePEc:pal:jintbs:v:32:y:2001:i:2:p:305-325

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    Cited by:
    1. Roger Volkema, 2012. "Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures," Brazilian Business Review, Fucape Business School, Fucape Business School, vol. 9(2), pages 88-108, April.
    2. David Ralston & Carolyn Egri & Olivier Furrer & Min-Hsun Kuo & Yongjuan Li & Florian Wangenheim & Marina Dabic & Irina Naoumova & Katsuhiko Shimizu & María Garza Carranza & Ping Fu & Vojko Potocan & , 2014. "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism," Journal of Business Ethics, Springer, Springer, vol. 122(2), pages 283-306, June.
    3. Harzing, Anne-Wil & Baldueza, Joyce & Barner-Rasmussen, Wilhelm & Barzantny, Cordula & Canabal, Anne & Davila, Anabella & Espejo, Alvaro & Ferreira, Rita & Giroud, Axele & Koester, Kathrin & Liang, Yu, 2009. "Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?," International Business Review, Elsevier, Elsevier, vol. 18(4), pages 417-432, August.
    4. Drogendijk, Rian & Slangen, Arjen, 2006. "Hofstede, Schwartz, or managerial perceptions? The effects of different cultural distance measures on establishment mode choices by multinational enterprises," International Business Review, Elsevier, Elsevier, vol. 15(4), pages 361-380, August.
    5. Dentoni, Domenico & English, Francis, 2012. "Dealing with Cultural Differences in Public-Private R&D Projects: The Experience of the Australian Seafood Sector," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), International Food and Agribusiness Management Association (IAMA), vol. 15(A).
    6. Yildiz, Harun Emre & Fey, Carl Felix, 2012. "The liability of foreignness reconsidered: New insights from the alternative research context of transforming economies," International Business Review, Elsevier, Elsevier, vol. 21(2), pages 269-280.
    7. Thelen, Shawn & Ford, John B. & Honeycutt, Earl Jr., 2006. "The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs," Journal of Business Research, Elsevier, Elsevier, vol. 59(9), pages 965-973, September.

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