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Sourcing Strategies of European and Japanese Multinationals: A Comparison

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  • Masaaki Kotabe

    (University of Missouri-Columbia)

  • Glenn S Omura

    (Michigan State University)

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    Abstract

    Based on a typology of sourcing strategies, this study identifies various sourcing patterns adopted by European and Japanese multinational manufacturing firms in serving the U.S. market, The study has found that the product's market performance is not at all related to its life–Cycle stage in world trade or to production location, but is positively related to the internal components sourcing and negatively related to the product adaptation. The findings strongly support Levitt's call for a global product.© 1989 JIBS. Journal of International Business Studies (1989) 20, 113–130

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    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 20 (1989)
    Issue (Month): 1 (March)
    Pages: 113-130

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    Handle: RePEc:pal:jintbs:v:20:y:1989:i:1:p:113-130

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    Cited by:
    1. Mol, M.J. & van Tulder, R.J.M. & Beije, P.R., 2002. "Global Sourcing," ERIM Report Series Research in Management ERS-2002-55-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
    2. Li, Tiger & Cavusgil, S. Tamer, 1995. "A classification and assessment of research streams in International Marketing," International Business Review, Elsevier, vol. 4(3), pages 251-277, September.
    3. Chandra, Ramdas & Newburry, William, 1997. "A cognitive map of the international business field," International Business Review, Elsevier, vol. 6(4), pages 387-410, August.
    4. Luo, Yadong & Sun, Jinyun & Wang, Stephanie Lu, 2011. "Comparative strategic management: An emergent field in international management," Journal of International Management, Elsevier, vol. 17(3), pages 190-200, September.
    5. Birkinshaw, Julian & Braunerhjelm, Pontus & Holm, Ulf & Terjesen, Siri, 2006. "Why Do Some Multinational Corporations Relocate Their Headquarters Overseas?," Working Paper Series in Economics and Institutions of Innovation 54, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies.
    6. Karjalainen, Katri & Salmi, Asta, 2013. "Continental differences in purchasing strategies and tools," International Business Review, Elsevier, vol. 22(1), pages 112-125.
    7. Jones, Gary K. & LanctotJR., Aldor & Teegen, Hildy J., 2001. "Determinants and performance impacts of external technology acquisition," Journal of Business Venturing, Elsevier, vol. 16(3), pages 255-283, May.
    8. Ana Teresa Tavares & Stephen Young, 2004. "Sourcing Patterns of Foreign-owned Multinational Subsidiaries in Europe," FEP Working Papers 160, Universidade do Porto, Faculdade de Economia do Porto.
    9. Pangarkar, Nitin & Wu, Jie, 2012. "Industry globalization and the performance of emerging market firms: Evidence from China," International Business Review, Elsevier, vol. 21(2), pages 196-209.
    10. Schmeisser, Bjoern, 2013. "A Systematic Review of Literature on Offshoring of Value Chain Activities," Journal of International Management, Elsevier, vol. 19(4), pages 390-406.
    11. Belderbos, Rene & Capannelli, Giovanni & Fukao, Kyoji, 2001. "Backward Vertical Linkages of Foreign Manufacturing Affiliates: Evidence from Japanese Multinationals," World Development, Elsevier, vol. 29(1), pages 189-208, January.
    12. Ana Teresa Tavares & Stephen Young, 2004. "Sourcing Patterns of Foreign-owned Multinational Subsidiaries in Europe," ERSA conference papers ersa04p575, European Regional Science Association.
    13. Nassimbeni, Guido, 2006. "International sourcing: Empirical evidence from a sample of Italian firms," International Journal of Production Economics, Elsevier, vol. 103(2), pages 694-706, October.
    14. Theodosiou, Marios & Leonidou, Leonidas C., 2003. "Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research," International Business Review, Elsevier, vol. 12(2), pages 141-171, April.
    15. Golini, Ruggero & Kalchschmidt, Matteo, 2011. "Moderating the impact of global sourcing on inventories through supply chain management," International Journal of Production Economics, Elsevier, vol. 133(1), pages 86-94, September.
    16. Wu, Wann-Yih & Minor, Michael S., 1997. "Role perceptions, personal traits, lifestyles and leadership: An empirical study of American, Japanese, and Taiwanese female managers," International Business Review, Elsevier, vol. 6(1), pages 19-34, February.
    17. Mol, Michael J. & van Tulder, Rob J.M. & Beije, Paul R., 2005. "Antecedents and performance consequences of international outsourcing," International Business Review, Elsevier, vol. 14(5), pages 599-617, October.
    18. Horn, Philipp & Scheffler, Paul & Schiele, Holger, 2014. "Internal integration as a pre-condition for external integration in global sourcing: A social capital perspective," International Journal of Production Economics, Elsevier, vol. 153(C), pages 54-65.
    19. Andersen, Poul Houman, 1999. "Organizing international technological collaboration in subcontractor relationships: an investigation of the knowledge-stickiness problem," Research Policy, Elsevier, vol. 28(6), pages 625-642, August.
    20. Kotabe, Masaaki & Murray, Janet Y., 1996. "Determinants of intra-firm sourcing and market performance," International Business Review, Elsevier, vol. 5(2), pages 121-135, April.
    21. Samli, A. Coskun & Browning, John M. & Busbia, Carolyn, 1998. "The Status of Global Sourcing as a Critical Tool of Strategic Planning:: Opportunistic Versus Strategic Dichotomy," Journal of Business Research, Elsevier, vol. 43(3), pages 177-187, November.
    22. Li, Zhan G. & Murray, L. William & Scott, Don, 2000. "Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions," Journal of Business Research, Elsevier, vol. 47(2), pages 121-133, February.
    23. Chung, Henry Fuan-Lin, 2004. "An empirical investigation of immigrant effects: the experience of firms operating in the emerging markets," International Business Review, Elsevier, vol. 13(6), pages 705-728, December.

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