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Sourcing Strategies of European and Japanese Multinationals: A Comparison

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Author Info
Masaaki Kotabe (University of Missouri-Columbia)
Glenn S Omura (Michigan State University)
Abstract

Based on a typology of sourcing strategies, this study identifies various sourcing patterns adopted by European and Japanese multinational manufacturing firms in serving the U.S. market, The study has found that the product's market performance is not at all related to its life–Cycle stage in world trade or to production location, but is positively related to the internal components sourcing and negatively related to the product adaptation. The findings strongly support Levitt's call for a global product.© 1989 JIBS. Journal of International Business Studies (1989) 20, 113–130

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Article provided by Palgrave Macmillan Journals in its journal Journal of International Business Studies.

Volume (Year): 20 (1989)
Issue (Month): 1 (March)
Pages: 113-130
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Handle: RePEc:pal:jintbs:v:20:y:1989:i:1:p:113-130

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  1. Ana Teresa Tavares & Stephen Young, 2004. "Sourcing Patterns of Foreign-owned Multinational Subsidiaries in Europe," ERSA conference papers ersa04p575, European Regional Science Association. [Downloadable!]
  2. Ana Teresa Tavares & Stephen Young, 2004. "Sourcing Patterns of Foreign-owned Multinational Subsidiaries in Europe," FEP Working Papers 160, Universidade do Porto, Faculdade de Economia do Porto. [Downloadable!]
  3. Birkinshaw, Julian & Braunerhjelm, Pontus & Holm, Ulf & Terjesen, Siri, 2006. "Why Do Some Multinational Corporations Relocate Their Headquarters Overseas?," Working Paper Series in Economics and Institutions of Innovation 54, Royal Institute of Technology, CESIS - Centre of Excellence for Science and Innovation Studies. [Downloadable!]
  4. Max Munday & Jon Morris & Barry Wilkinson, 2005. "Factories or Warehouses? A Welsh Perspective on Japanese Transplant Manufacturing," Regional Studies, Taylor and Francis Journals, vol. 29(1), pages 1-17, April. [Downloadable!] (restricted)
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