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How to Design and Implement Social Business Models for Base-of-the-Pyramid (BoP) Markets?

Author

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  • Sandeep Goyal

    (Management Development Institute, Gurgaon, India)

  • Bruno S Sergi

    (University of Messina, Italy
    Davis Center for Russian and Eurasian Studies, Harvard University, Cambridge, USA)

  • Mahadeo Jaiswal

    (Management Development Institute, Gurgaon, India)

Abstract

This article studies for-profit social enterprises, which bundle entrepreneurial attitude with the passion to design and implement inclusive business models targeting the basic needs at the Base-of-the-Pyramid (BoP). The research objective involves understanding the challenges and strategic choices required for inclusive business models at the BoP. A qualitative multi-case-based research methodology is used for data collection and analysis. The experience of four social enterprises studied helps to gauge the ‘provisioning-for-all’ discourse, and resolve the theoretical tension as to why ‘self-sustaining’ should mean ‘profit driven’, as self-sustaining can signify ‘not-for-profit’ as well. The BoP market challenges include market imperfections; ethical dilemmas; missed identity; scarce resources; identifying real needs; quantifying socio-economic impact. The corresponding strategic choices are identified and mapped to the challenges, to enable social entrepreneurs to implement better informed decisions and social interventions at the BoP.

Suggested Citation

  • Sandeep Goyal & Bruno S Sergi & Mahadeo Jaiswal, 2015. "How to Design and Implement Social Business Models for Base-of-the-Pyramid (BoP) Markets?," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 27(5), pages 850-867, December.
    • Handle: RePEc:pal:eurjdr:v:27:y:2015:i:5:p:850-867
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    Cited by:

    1. Claudia Aparecida De Mattos & Thiago Lourenço Meira De Albuquerque, 2018. "Enabling Factors and Strategies for the Transition Toward a Circular Economy (CE)," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
    2. Noelia Salido-Andres & Nuria Garcia-Rodriguez & Silvia Cachero-Martinez, 2022. "Connecting Social Enterprises and Sustainable Consumption: Systematic Review, Bibliometric Analysis, and Conceptual Framework," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
    3. Mariana Voros Fregolente & Marly M. Carvalho, 2023. "Exploring BoP Generations through Business Model Innovation Lens: A Review and Framing," Sustainability, MDPI, vol. 15(17), pages 1-37, August.
    4. Philip T. Roundy & Michaël Bonnal, 2017. "The Singularity of Social Entrepreneurship: Untangling its Uniqueness and Market Function," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 26(2), pages 137-162, September.
    5. Addisu A. Lashitew & Somendra Narayan & Eugenia Rosca & Lydia Bals, 2022. "Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda," Journal of Business Ethics, Springer, vol. 178(2), pages 445-466, June.
    6. Mishra, Ganesh Prasad & Mishra, Kusum Lata, 2022. "Bottom of the Pyramid – A working paper to understand whether globalization is bad for the poor," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(10), pages 188-192, October.
    7. Park, Sukyung & Rosca, Eugenia & Agarwal, Nivedita, 2022. "Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations," Technovation, Elsevier, vol. 118(C).
    8. Tsai Chi Kuo & Wei-Jung Shiang & Jessica Hanafi & Sz Ying Chen, 2018. "Co-Development of Supply Chain in the BOP Markets," Sustainability, MDPI, vol. 10(4), pages 1-14, March.
    9. De Beule, Filip & Klein, Martin & Verwaal, Ernst, 2020. "Institutional quality and inclusive strategies at the base of the pyramid," Journal of World Business, Elsevier, vol. 55(5).

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