IDEAS home Printed from https://ideas.repec.org/a/pal/crepre/v27y2024i1d10.1057_s41299-023-00162-2.html
   My bibliography  Save this article

The Impact of Perceived Team Reputation on Team Identification in the Context of European Football League Teams

Author

Listed:
  • Abed Mahmoudian

    (University of Kurdistan)

  • Saeed Sadeghi Boroujerdi

    (University of Kurdistan)

  • Yong Jae Ko

    (University of Florida)

  • Vahid Delshab

    (Swinburne University of Technology)

Abstract

We investigated the relationship between sports team reputation and team identification (ID) when team reputation was operationalized at the dimension level and measured using reflective indicators. The Spectator-based Sports Team Reputation (Jang et al., Int J Sports Market Sponsorship 16(3):52–72, 2015) was modified and used to collect data from 520 fans of five European football league champions (i.e., Barcelona, Manchester City, Juventus, Bayern Munich, and Paris Saint-Germain) during the 2018–2019 season. Results of the structural equation modeling (SEM) showed five dimensions of SSTR (i.e., performance, spectator-orientation, social responsibility, tradition, and management quality) were significantly and positively related to ID. In addition, the results of the Fuzzy Set Qualitative Comparative Analysis (fsQCA) method showed that high ID exists under two SSTR dimensions complex configuration, while absent under three complex configurations. Theoretically, the results provide a deeper understanding of the differential impact of spectator-based team reputation dimensions on fans’ team identification. Managerially, sports teams can use the scale as a diagnostic tool to measure their reputation from their fans’ perspective and strategically allocate their resources on the important dimensions and configurations of SSTR to improve fans’ ID. This research applied an innovative analysis approach to reveal necessary and sufficient conditions when conventional methods such as SEM have limited power. This paper highlights a valuable insight on how ID is formed through the SSTR.

Suggested Citation

  • Abed Mahmoudian & Saeed Sadeghi Boroujerdi & Yong Jae Ko & Vahid Delshab, 2024. "The Impact of Perceived Team Reputation on Team Identification in the Context of European Football League Teams," Corporate Reputation Review, Palgrave Macmillan, vol. 27(1), pages 70-85, February.
    • Handle: RePEc:pal:crepre:v:27:y:2024:i:1:d:10.1057_s41299-023-00162-2
    DOI: 10.1057/s41299-023-00162-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41299-023-00162-2
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1057/s41299-023-00162-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:crepre:v:27:y:2024:i:1:d:10.1057_s41299-023-00162-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.