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Creativity of the Company’s Income Multiplier

Author

Listed:
  • LuminiÅ£a Meda Decebal

    (“1st of December 1918†University)

  • Ionela Milutin

    (Western University of Timisoara)

  • Marius Boiţă

    ("Vasile GoldiÅŸ" Western University of Arad)

Abstract

In this study we highlighted the role of creativity in the innovation process that aims to apply new ideas in practice, whether we are talking about completely new ideas or a new context in which older ideas are exploited, requiring the creativity of all employees. The study of creativity aims to decipher the complexity of the phenomenon of creation, to find methods and techniques for its stimulation and superior capitalization. On the other hand, we concretized this paper which included a series of momentary economic effects, but also the lasting effects that appear at the level of the company as a result of the manifestation of employees' creativity, in different forms. Human resources become a strategic resource with a unique growth potential, and the skills, knowledge, expertise and creativity of employees are crucial in the economic and financial performance of the company.

Suggested Citation

  • LuminiÅ£a Meda Decebal & Ionela Milutin & Marius Boiţă, 2020. "Creativity of the Company’s Income Multiplier," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 884-890, December.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:2:p:884-890
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    More about this item

    Keywords

    creation; expertise; inventions; opinions; evolutions;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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