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The Necessity of a Strategic Approach to Romanian Tourism

Author

Listed:
  • Smaranda Toma

    (University of Pitesti, Romania, Faculty of Economics and Law, Romania)

  • Daniela Mihai

    (University of Pitesti, Romania, Faculty of Economics and Law, Romania)

Abstract

This paper presents a SWOT analysis of the tourism destination Romania, to take advantage of opportunities and transform strengths into competitive advantages, eliminate or improve weaknesses, reduce threats, and establish a defensive plan to eliminate weaknesses and overcome threats. Although it has invaluable tourism resources, Romania lags far behind its European competitors in terms of attracting foreign tourists. The poor infrastructure and the lack of a clear tourism strategy make it more difficult for Romania to compete with more attractive destinations. Romania's tourism policy requires effective strategic management, a long-term integration of research and the intensification of real collaboration between the tourism industry and the Government, in order to maximize the economic potential of the tourism industry. It is about creating a political framework, an efficient infrastructure, attractive facilities for investors, consumer protection, etc., supporting tourism development with tools capable of ensuring its competitiveness in the global economy.

Suggested Citation

  • Smaranda Toma & Daniela Mihai, 2022. "The Necessity of a Strategic Approach to Romanian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 794-801, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:794-801
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/44.pdf
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    References listed on IDEAS

    as
    1. Gabriela Ţigu & Maria Andreeva & Ana-Maria Nica, 2010. "Education and Training Needs in the Field of Visitors Receiving Structures and Tourism Services in the Lower Danube Region," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(Special N), pages 735-760, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Romania; tourism; strategy; SWOT analysis;
    All these keywords.

    JEL classification:

    • Z30 - Other Special Topics - - Tourism Economics - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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