Trends Regarding the Destinations Preferred by European Tourists during the Covid-19 Pandemic

Competition between tourist destinations has always existed, both nationally, regionally and internationally, and represents differentiation from a number of perspectives, such as the quality of the environment and services offered, tourists' perception of quality, value for money, etc. With the advent of the pandemic, competition has become even fiercer, with each tourist destination seeking to survive in the market. In this situation, tourism destination management has had to reassess and design its tourism offerings in order to gain market position and at the same time has had to adapt to the safety measures taken during the pandemic and implement new strategies to integrate these measures. The main tourist destinations in the European Union have been all the more difficult to manage as the interests of tourism organisations are diverse and stakeholders are often in conflict, especially during the pandemic. This paper explores the issue of management of the main destinations in Europe from a statistical perspective using the analysis and processing of existing official European Union data on the countries representing the main tourist destinations during the Covid-19 pandemic.