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A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success

Author

Listed:
  • Komalpreet Kaur

    (“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania)

  • Elena Zhao

    (“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania)

  • Vanina Adoriana Trifan

    (“Aurel Vlaicu” University of Arad, Faculty of Economic Sciences, Arad, Romania)

Abstract

The present study highlights the remarkable journey of the world-famous electronics brand Samsung. Beginning as a small manufacturing entity, the company grows rapidly, resulting in a renowned brand. Competing directly with several innovation-driven companies, such as Apple, Samsung maintains its place in the market and keeps growing. The article discusses in detail some of the fascinating events that became the turning points in Samsung’s journey and pushed it to rethink its strategy. The main purpose of this study is to offer a deeper understanding of the business approach and culture of Samsung. Being a Korean company, its brand values also reflect in the company culture. Its strong vision, self-belief, and willingness to grow helped Samsung achieve such great heights and dominate the global tech industry.

Suggested Citation

  • Komalpreet Kaur & Elena Zhao & Vanina Adoriana Trifan, 2023. "A Story of Vision and Leadership: Unveiling the Samsung Electronics Brand's Path to Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 491-500, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:491-500
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    More about this item

    Keywords

    electronics; samsung; innovation; mobile industry; technology;
    All these keywords.

    JEL classification:

    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • L63 - Industrial Organization - - Industry Studies: Manufacturing - - - Microelectronics; Computers; Communications Equipment
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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