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The Use of Digital Technologies in Tourism Management

Author

Listed:
  • Corina Aurora Barbu

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

  • Alexandra Popa

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

  • Roxana-Marcela Zaharia

    (“Ovidius”University of Constanța, Faculty of Economic Sciences, Romania)

Abstract

In the conditions imposed by the pandemic, technology has helped provide digital travel options, leading to an even greater awareness of its importance in our lives. The ease of mobility and the power of information has led to a growth in the online tourism market;more and more travel platforms and apps have emerged, social media and global distribution have taken a well-deserved place in tourism marketing. Due to these factors and taking into consideration the growth of online tourism in recent years, as well as its expanding in the foreseeable future, it is imperative to continuously conduct studies concerning the integration of digital technologies in tourism management strategies. The purpose of this research is to evaluate the use of technology in tourism, focusing on the online travel agency market and its influence on tourism management and tourists’ consumer behaviour.

Suggested Citation

  • Corina Aurora Barbu & Alexandra Popa & Roxana-Marcela Zaharia, 2023. "The Use of Digital Technologies in Tourism Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 394-401, December.
  • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:394-401
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    More about this item

    Keywords

    tourism; digitalization; management;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics

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