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Study Regarding Consumer Protection and Satisfaction on Tourism Services Market. Case Study: Romania Versus France

Author

Listed:
  • Anca Madar

    (Transilvania University of Braºov, Faculty of Economic Sciences and Business Administration, Department of Marketing, Tourism and International Affair)

  • Nicoleta Andreea Neacºu

    (Transilvania University of Braºov, Faculty of Economic Sciences and Business Administration, Department of Marketing, Tourism and International Affair)

Abstract

In this paper we have chosen to compare, the institutional framework of Consumer Protection on tourism, both in Romania and in France, which, according to the World Tourism Organization analyses, ranks first in the top tourist destinations. It is also analysed the evolution of tourism using several indicators such as the number of tourists and the number of units registered in Romania and France. To highlight how tourist services consumers are protected in these countries, have conducted research among tourists, by applying SERVAQUAL method. The permanent organization of marketing researches among customers represents the basis of the development, improvement and performances expected at the level of each company. Research suggests that the perception of the overall quality of hotel services in both countries is negative.

Suggested Citation

  • Anca Madar & Nicoleta Andreea Neacºu, 2015. "Study Regarding Consumer Protection and Satisfaction on Tourism Services Market. Case Study: Romania Versus France," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 275-282, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:275-282
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    More about this item

    Keywords

    consumers; tourist services; consumer protection; research; services quality;
    All these keywords.

    JEL classification:

    • D - Microeconomics
    • Z - Other Special Topics

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