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A Look at Managers’ Perception of the Innovation Activity in the Hotel Industry in Romania

Author

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  • Maria-Cristina Iorgulescu

    (Bucharest University of Economic Studies)

Abstract

The article presents the specific of the innovation activity in the hotel industry, by presenting the results of a qualitative research. Based on in-depth interviews with general managers of Romanian hotels, the study highlights managers’ perception of the importance of innovation for this specific economic sector. Moreover, the research brings under attention specific examples regarding the innovation activity in Romanian hotels, the types of innovation implemented and the frequency of their implementation in the accommodation units. The results mainly confirm the conclusions of previous studies, highlighting that the hotel industry does not implement radical innovations, but rather incremental ones, aimed at improving hotel’s activity.

Suggested Citation

  • Maria-Cristina Iorgulescu, 2015. "A Look at Managers’ Perception of the Innovation Activity in the Hotel Industry in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 256-260, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:2:p:256-260
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    More about this item

    Keywords

    innovation; hotel; management;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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