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Been There, Done That, Bought It! - Economic and Cultural Impacts of Mass Media on Consumption

Author

Listed:
  • Baca Eleonora

    (“Ovidius” University, Constanta)

Abstract

The purpose of our present paper is to investigate different aspects connected to mass media consumption. Since the variety of these aspects and the extent of their impact is considerable, we decided to start from the relationship existing between needs and desire and to further extend our investigation to compulsive buying’s functional purpose and its undesired negative impact on the subjects lives.

Suggested Citation

  • Baca Eleonora, 2015. "Been There, Done That, Bought It! - Economic and Cultural Impacts of Mass Media on Consumption," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2-5, May.
    • Handle: RePEc:ovi:oviste:v:xv:y:2015:i:1:p:2-5
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2015/ANALE%20vol%2015_issue_1_pt%20site.pdf
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    More about this item

    Keywords

    consumer; compulsive buying; economic impact;
    All these keywords.

    JEL classification:

    • Y8 - Miscellaneous Categories - - Related Disciplines

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