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Analysis of the Retail Market in Brasov

Author

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  • Marius Bălășescu

    (Transilvania University of BraÅŸov)

Abstract

This paper aims to analyze the retail market in Brasov in terms of development and expansionof retail networks. Thus, the expansion of chain stores creates a number of advantages forconsumers because the big retailer relies on various sales strategies in order to attract or retaincustomers. This analysis shows that, to apply competitive prices and accessible to consumers, tooffer products in a wide range and because of numerous customer loyalty campaigns, majorretailers put pressure on small local producers who fail to meet the requirements of major retailersor facing conditions imposed by them (entrance fee shelf, very low prices, approvals andcertifications). Also small traders working in traditional forms fail to keep pace with the variedassortment of products at low prices and with the continuous modernization of hypermarkets.

Suggested Citation

  • Marius Bălășescu, 2016. "Analysis of the Retail Market in Brasov," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 297-301, February.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:297-301
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    More about this item

    Keywords

    retail market; chain stores;

    JEL classification:

    • D30 - Microeconomics - - Distribution - - - General
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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