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The Impact of Management Accounting Innovations on Millennials Business

Author

Listed:
  • Oncioiu Ionica

    (“Titu Maiorescu†University)

  • Stanciu Alina

    (“1 December 1918†University)

Abstract

Today, the focus on transformation is primarily being driven by the impact of digital disruptionon businesses of all sizes and in all geographies. Born between 1980-2000, the MillennialsGeneration represent tech-savvy, creative, Internet and Social Media continually connected,flexible, but they also have high expectation, are eager to take on leadership roles so early in theircareer because they truly want to make a difference in all aspects of their lives. This study aimed atassessing students’ entrepreneurial intention at Titu Maiorescu University, Romania. The stratifiedsampling techniques were applied to select respondents and in order to collect data, pretest selfadministeredquestionnaires were distributed to 212 participants. The results showed that theywant to rise a new business where the link between the Business Vision, Management Strategiesand the Management Accounting Innovation is the success key-set and where the decisions arebased on economic and social gains and loss.

Suggested Citation

  • Oncioiu Ionica & Stanciu Alina, 2017. "The Impact of Management Accounting Innovations on Millennials Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 568-572, June.
    • Handle: RePEc:ovi:oviste:v:xvii:y:2017:i:1:p:568-572
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    More about this item

    Keywords

    innovation; Millennials Generation; management accounting; entrepreneur;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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