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The Controlling Function by Means of a Performance Management System

Author

Listed:
  • Niþu Oana

    (Faculty of Economics, "Ovidius" University, Constanta, Romania)

  • Niþu Claudiu Valentin

    (Faculty of Dimitrie Cantemir Christian , University Bucharest)

  • Tileagã Cosmin Virgil

    (Faculty of Economics, "Lucian Blaga" University, Sibiu, Romania)

Abstract

In recent years, the market for on-demand CRM applications suffered especially in the segment of small and medium companies because of the concerns about the cost and the complexity of on request implementations. CRM on demand is a good choice for companies that want to implement standard processes that can use data structures "out of box" with little or not at all internal IT support and does not require complex or real-time integration with back office systems.

Suggested Citation

  • Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin Virgil, 2014. "The Controlling Function by Means of a Performance Management System," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 53-56, May.
  • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:3:p:53-56
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    More about this item

    Keywords

    CRM; companies; SCM; ERP;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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