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Virtual Communication - Modern Business Communication

Author

Listed:
  • Grigorescu Adriana

    (Faculty of Public Administration, National School of Political Studies and Public Administration, Bucharest, Romaniai)

  • Lupu Maria-Magdalena

    (Doctoral School Valahia University from Targoviste, Romania)

Abstract

Along with the appearance of the informational technology, social networks and online shops, communication has received a new meaning, a new aspect and a new set of rules. It seems that the act of communication has completely moved on the internet. On-line is a very dynamic domain, new for everybody and with a lot of opportunities to exploit, an environment that offers interactive communication with instant feedback from the consumers when they shop on line. Such knowledge is essential in the management of any modern organization that knows this type of communication is an efficient business strategy to be successful on the market. The quantitative research with the theme „Virtual Communication - modern business communication” presented in this article aims evaluating internet users' opinions, attitude and behaviour regarding online communication in order to identify the best solutions regarding on line communication.

Suggested Citation

  • Grigorescu Adriana & Lupu Maria-Magdalena, 2014. "Virtual Communication - Modern Business Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 470-475, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:470-475
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    More about this item

    Keywords

    management; communication; business; virtual communication; internet.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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