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The Impact of the Economical Crisis on the Franchise Market in Romania

Author

Listed:
  • Dugan Silvia

    (Universitatea „Constantin Brâncoveanu” din Piteºti)

  • Talmaciu Iuliana

    (Universitatea „Constantin Brâncoveanu” din Piteºti)

Abstract

Franchise is definitely a superior concept of doing business and it provides the best answer to the globalization tendency, as it has the advantage of distributing risk, which leads to avoiding the danger of general economical crises with devastating effects. In our country the impact of the economical crisis on this sector has materialized in the year 2009 by a decrease of 30% of the volume of franchised businesses, after which the figures have constantly increased, reaching in 2011 the same level as in 2007. The franchise market in our country is developing, and the specialists of this sector estimate that it will evolve explosively in the field of retail and in that of consulting and training services.

Suggested Citation

  • Dugan Silvia & Talmaciu Iuliana, 2012. "The Impact of the Economical Crisis on the Franchise Market in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 707-712, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:707-712
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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p2v2.pdf
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    More about this item

    Keywords

    franchise; franchise market; crisis; brand;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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