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Challenges for Light Industry During the Economic Crisis

Author

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  • Ciorãºteanu Gianina

    („Constantin Brâncoveanu” University, Pitesti)

Abstract

Light industry has felt the full effects of the financial crisis. So far only companies that have a good strategy managed to overcome this period, whether they made goods under their own brands or manufacturing production for other brands. Local producers waging a constant struggle to exceed this difficult period. They must overcome a number of obstacles, including difficulties caused by migration of cheap labor force in European countries where earnings per month outweigh revenues per month in Romanian light industry. Another obstacle are: the poor design and implementation of marketing strategies that fail to impose brands created by domestic producers on the European markets, demanding customers or outdated technologies.

Suggested Citation

  • Ciorãºteanu Gianina, 2012. "Challenges for Light Industry During the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 649-652, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:649-652
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    More about this item

    Keywords

    customers; light industry; students; brand.;
    All these keywords.

    JEL classification:

    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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