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Bank Credit in Romania, between Marketing and Risk

Author

Listed:
  • Marius Gust,

    (University "Constantin Brancoveanu" of Piteºti)

  • Iuliana Ciochinã

    (University "Constantin Brancoveanu" of Piteºti)

Abstract

In Romania, in recent years, bank credit has seen explosive growth, which has not been left without consequences. On one hand, credit growth has meant economic growth, raise of quality of life and living standards. But on the other hand, the same phenomenon has meant an increase in risks facing the Romanian economy and banks in our country. This communication aims to analyze bank lending in Romania, seen as a marketing element, and its developments and the risks that it determines.

Suggested Citation

  • Marius Gust, & Iuliana Ciochinã, 2012. "Bank Credit in Romania, between Marketing and Risk," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1455-1460, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1455-1460
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    More about this item

    Keywords

    credit; interest; commission; structure; risks.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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