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Fast Food Paradox: Freedom and Cultural Imperialism

Author

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  • Lelia Voinea

    (The Bucharest Academy of Economic Studies, Commerce Faculty)

Abstract

Fast food is often regarded as a form of cultural imperialism. Fast-food products, originating in the U.S.A., are considered by the critics of this phenomenon as responsible for eroding the interest in local food traditions and affecting their continuity. Based on the results of some researches realized at international and national level, the paper highlights the main issues underlying young people preference for fast-food. The consumption of fast food is associated with the idea of independence and fun with friends and also being away from the parents’control. In addition, in food choices, young people are seduced by the sensorial dimension, being less interested in the nutritional benefits. This paper has an educational character for the new generation of consumers, because it presents an analysis of the nutritional profile of fast food products and highlighs the imbalances and risks for consumers in case of excessive consumption.

Suggested Citation

  • Lelia Voinea, 2012. "Fast Food Paradox: Freedom and Cultural Imperialism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1243-1248, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1243-1248
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    More about this item

    Keywords

    fast-food; mcdonaldization; cultural imperialism; new generation of consumers; nutritional value; risks;
    All these keywords.

    JEL classification:

    • O - Economic Development, Innovation, Technological Change, and Growth
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • I - Health, Education, and Welfare

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