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Trends in Strategic Management of Romanian Banking Institutions

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Author Info

  • Popescu Dan

    (Academy of Economic Studies, Bucharest)

  • Dinculescu Elena –Silvia

    () (“Constantin Brancoveanu” University of Pitesti)

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    Abstract

    Romania's integration into European Union caused serious implications for national economy and banking system, which came in a position to deal with the pressures of a competitive market and increasing requirements of customers seeking more complex products and banking services. It can be argued that the banking management and strategy involve each other. The action of implementing a strategic program in a bank actually represents the concrete manifestation of banking management since the strategic plan materializes by putting into practice the major decisions concerning the key areas of the banking activity.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal strategy, product policy, entrepreneur, touristic products, services.

    Volume (Year): XI (2011)
    Issue (Month): 1 (May)
    Pages: 1717-1720

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    Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1717-1720

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: banking strategy; performance; motivation;

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