Electronic Book – A Threat or an Opportunity to the Management of a Media Organization
AbstractElectronic books, or e-Books, are invading more and more any speech on editing, editors, books and the media. Even if most publishing houses are informed that e-Books (and e-Publishing, therefore editing an e-Book) are an inevitable fact in the future of any publishing house and they should precisely be given the attention they deserve form publishers who do not wish to disappear from the market, yet little is known at the present time
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal strategy, product policy, entrepreneur, touristic products, services.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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electronic book; traditional book; e-readers;
Find related papers by JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
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