Best Practices for Developing the Management of a Media Organisation in Romania
AbstractThis article depicts a best practice guide for management in the media industry on the basis of the comparison between different markets and companies. Basically the empirical conclusions derived from the survey of the specialized literature are stated in a set of rules that managers in the Romanian media industry ought to obey. The paper also provides an extensive personal contribution to the topic of media management, associating managerial, commercial and strategic indications. First part of ths chapter evoques the most important media groups on the local market and in the second part these indications are meant to prepare the management of a media organisation in Romania for an expansive development, following the “recipy” of the most important media groups.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal strategy, product policy, entrepreneur, touristic products, services.
Volume (Year): XI (2011)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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best practices; media management; customer relationship management; online revolution;
Find related papers by JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
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