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Consumer Behavior – A Consequence of Economic and Social Changes

Author

Listed:
  • Moise Elena

    (Romanian American University)

  • Dârzan Mihaela

    (Romanian American University)

Abstract

Consumer behavior is part of the economic behavior, being observed from a multidimensional and interdisciplinary perspective. Being a consumer is a quality given, in the first place, by the parties involved in the economic activity; the behavior is analyzed from a micro and macroeconomic perspective – behavior oriented towards satisfying individual needs. According to the current economic trends and also as a consequence of the globalization of the markets, the following question arises: a person consumes to live or lives to consume?

Suggested Citation

  • Moise Elena & Dârzan Mihaela, 2011. "Consumer Behavior – A Consequence of Economic and Social Changes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1386-1389, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1386-1389
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    More about this item

    Keywords

    consumer behavior; income; economic crisis; globalization;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General

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