The Bearers of Information in Healthcare and their Dynamics

The need of correct and in short time information to do management and marketing decisions it is a priority and a necessity in any area of human activity today. In healthcare area the information is necessary not only to strategic decision but provide healthcare service too. The information in healthcare system is generated at local level inside healthcare organizations but it is usually inaccessible to marketers. For this reason, the identification of bearers of information, increased capacity to collect data, analysis and statistic interpretation with their transforming into information make the difference between success and failure for marketing initiative and better outcomes in healthcare system. The bearers of information in healthcare domain are: general population, insured people and healthcare providers. The collected data from them are used to strategic decisions. The analysis of health information result to the dynamics of bearers of information show some major change in population structure and health needs. So, the population’s aging change the number of aged person with increased healthcare needs; the disease structure change with increased chronic diseases; the increased health costs because of development of new technologies and medical procedures; the geographical distribution of health staff is a high problem; the inequality access to health for rural or isolate areas and disadvantaged communion is a real issue. The marketing tools applied to the specific of healthcare domain serve to adjustments of healthcare system. The Integrate Unique Information System creates by National Health Insurance House can solve partial these issues.