Strategies of Merges and Acquisitions on the Telecommunications Market
AbstractThe acquisitions are generally associated to merges. In reality, the two operations are distinct from an economic point of view. When Vodafone adventured for the first time overseas, its expansion methods were the acquisitions. Through these, Vodafone was a minority investor, the rest being divided between the other companies such as: the financial investors or other telecommunications companies. Such approach towards the international expansion was dominated by a desire to minimize the risk, investing in many countries. Throughout its fusion with AirTouch, Vodafone extended in new countries (not only the USA, because AirTouch owned several subsidiary companies abroad) and consolidated its position as shareholder in some international acquisitions.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): X (2010)
Issue (Month): 1 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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strategy; market; acquisition; rebranding.;
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- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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