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A Technology-Enhanced Teaching Tool: Tracking Student Adoption and Performance

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  • Neal H. Hooker
  • Christopher J. Shanahan
  • Valerie Rake
  • Eboni Francis
  • Charles Popovich
  • Joanne Dehoney

Abstract

This article describes a Principles of Agribusiness Marketing course redesign that incorporated an online management system, various electronic information resources including a product innovation database, and individual and group research projects. Using the food industry as the vehicle, we attempt to enhance student understanding of basic marketing principles. Responses to an end-of-quarter technology survey and tracking data from the course management system are applied in a Technology Acceptance Model to determine factors that may influence student perceptions of the course management system's usefulness as a learning tool and performance. Copyright 2009 Agricultural and Applied Economics Association

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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 31 (2009)
Issue (Month): 4 (December)
Pages: 963-983

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Handle: RePEc:oup:revage:v:31:y:2009:i:4:p:963-983

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