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Are Younger Cohorts Demanding Less Fresh Vegetables?

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  • Hayden Stewart
  • Noel Blisard

Abstract

The demand for vegetables is expected to increase with trends in the population of the United States. For example, having a college education increases demand, and more Americans are completing college. However, the possibility of a cohort effect has not been considered. A cohort includes people born in the same year, and is similar in concept to a generation. Using data collected over more than twenty years, we find younger cohorts spend less money on fresh vegetables for at-home consumption than their older counterparts do. These effects will decrease demand over time. Changing cooking habits may explain this effect. Copyright 2008, Oxford University Press.

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File URL: http://hdl.handle.net/10.1111/j.1467-9353.2007.00391.x
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Bibliographic Info

Article provided by Agricultural and Applied Economics Association in its journal Review of Agricultural Economics.

Volume (Year): 30 (2008)
Issue (Month): 1 ()
Pages: 43-60

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Handle: RePEc:oup:revage:v:30:y:2008:i:1:p:43-60

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Cited by:
  1. Gustavsen, Geir Waehler & Rickertsen, Kyrre, 2009. "Consumer Cohorts and Demand Systems," 2009 Conference, August 16-22, 2009, Beijing, China 51566, International Association of Agricultural Economists.
  2. Carlson, Andrea & Dong, Diansheng & Lino, Mark, 2010. "Are The Total Daily Cost Of Food And Diet Quality Related: A Random Effects Panel Data Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116395, European Association of Agricultural Economists & Agricultural and Applied Economics Association.
  3. Carlson, Andrea & Dong, Diansheng & Lino, Mark, 2014. "Association between Total Diet Cost and Diet Quality Is Limited," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 39(1), April.
  4. Stewart, Hayden & Dong, Diansheng & Carlson, Andrea, 2012. "Is Generational Change Contributing to the Decline in Fluid Milk Consumption?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(3), December.
  5. Geir Gustavsen & Kyrre Rickertsen, 2014. "Consumer cohorts and purchases of nonalcoholic beverages," Empirical Economics, Springer, vol. 46(2), pages 427-449, March.
  6. Drescher, Larissa S. & Roosen, Jutta, 2010. "An Analysis Of The Retirement-Consumption Puzzle For Food-At-Home And Away-From-Home Expenditures In Germany," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116441, European Association of Agricultural Economists & Agricultural and Applied Economics Association.

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