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Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry

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  • Brian W. Gould
  • Kurt A. Carlson

Abstract

The structure of dairy processing has changed significantly with declining numbers of processors, increasing firm size, and movement of production out of traditional areas. In order to compete with large manufactures on a noncost basis, small cheese manufactures are turning to the production of specialty cheeses and the use of specific value-added activities in marketing their product. In this study, we examine the strategic management behavior of these firms. A strategic management typology used in previous analyses of small businesses is applied to a sample of forty-seven Wisconsin cheese plants. A case study of four representative firms is presented.

Suggested Citation

  • Brian W. Gould & Kurt A. Carlson, 1998. "Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 20(2), pages 612-630.
    • Handle: RePEc:oup:revage:v:20:y:1998:i:2:p:612-630.
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    Cited by:

    1. Kellen Kiambati & Julius Itunga, 2016. "Managerial Skills and Corporate Strategic Planning," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 2(8), pages 16-23, July.
    2. W. H. Furtan & J. Sauer, 2008. "Determinants of Food Industry Performance: Survey Data and Regressions for Denmark," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(3), pages 555-573, September.
    3. Furtan, H. & Sauer, J., 2009. "Determinants of Food Industry Performance – Survey Data and Regressions for Denmark," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.
    4. Kellen Kiambati & Julius Itunga, 2016. "Managerial Skills and Corporate Strategic Planning," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(8), pages 16-23, July.
    5. Furtan, William Hartley & Sauer, Johannes, 2008. "Determinants of Food Industry Performance – Empirical Evidence Based on a Survey," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6422, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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