Charity as a Substitute for Reputation: Evidence from an Online Marketplace
AbstractConsumers respond positively to products tied to charity, particularly from sellers that are relatively new and hence have limited alternative means of assuring quality. We establish this result using data from a diverse group of eBay sellers who "experiment" with charity by varying the presence of a donation in a set of otherwise matched product listings. Most of charity's benefits accrue to sellers without extensive eBay histories. Consistent with charity serving as a quality signal, we find fewer customer complaints among charity-intensive sellers. Copyright , Oxford University Press.
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Bibliographic InfoArticle provided by Oxford University Press in its journal Review of Economic Studies.
Volume (Year): 79 (2012)
Issue (Month): 4 ()
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- Patricia Crifo & Vanina Forget, 2013. "La responsabilité sociale et environnementale des entreprises : mirage ou virage ?," Working Papers hal-00830642, HAL.
- Gerrit Frackenpohl & Gert Pönitzsch, 2013. "Bundling Public with Private Goods," Bonn Econ Discussion Papers bgse08_2013, University of Bonn, Germany.
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