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Fashion as viscous knowledge: fashion's role in shaping trans-national garment production

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  • Sally Weller

Abstract

This article develops a perspective of fashion as a complex, multi-dimensional form of knowledge and as a technology of garment mass production. It identifies the various modalities of fashion knowledge and characterises their different rates and extents of transmission across space and time in terms of their relative complexity. The article explores the spatio--temporal configurations of fashion knowledge as it is mobilised in the economy, interrogating the ways in which the uneven viscosity of its different modalities vary with their positioning in geographical space and in relation to other modalities. It then assesses the economic implications of fashion's place-specific re-combinations. These interactions are demonstrated by an examination of the impacts of international fashion trends on fashion garment supplies to the Australian market. The perspective outlined in this article highlights the inadequacies of the tacit--codified binaries that have dominated geographies of knowledge and shows why the transmission of fashion ideas consolidates rather than diminishes the power of key sites of expert knowledge. Copyright 2007, Oxford University Press.

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  • Sally Weller, 2007. "Fashion as viscous knowledge: fashion's role in shaping trans-national garment production," Journal of Economic Geography, Oxford University Press, vol. 7(1), pages 39-66, January.
    • Handle: RePEc:oup:jecgeo:v:7:y:2007:i:1:p:39-66
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    File URL: http://hdl.handle.net/10.1093/jeg/lbl015
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    Cited by:

    1. Aspers, Patrik & Kohl, Sebastian & Power, Dominic, 2008. "Economic sociology discovering economic geography," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 9(3), pages 3-16.
    2. Carolina Castaldi & Sandro Mendonca, 2021. "Regions and trademarks. Research opportunities and policy insights from leveraging trademarks in regional innovation studies," Papers in Evolutionary Economic Geography (PEEG) 2138, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Dec 2021.
    3. Dominic Power & Johan Jansson, 2011. "Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 9, Edward Elgar Publishing.
    4. Rik Wenting & Oedzge Atzema & Koen Frenken, 2011. "Urban Amenities and Agglomeration Economies? The Locational Behaviour and Economic Success of Dutch Fashion Design Entrepreneurs," Urban Studies, Urban Studies Journal Limited, vol. 48(7), pages 1333-1352, May.
    5. Lange Bastian & Suwala Lech & Power Dominic, 2014. "Geographies of field-configuring events," ZFW – Advances in Economic Geography, De Gruyter, vol. 58(1), pages 187-201, October.
    6. Delbufalo, Emanuela, 2015. "Subjective trust and perceived risk influences on exchange performance in supplier–manufacturer relationships," Scandinavian Journal of Management, Elsevier, vol. 31(1), pages 84-101.
    7. Hautala, Johanna & Jauhiainen, Jussi S., 2014. "Spatio-temporal processes of knowledge creation," Research Policy, Elsevier, vol. 43(4), pages 655-668.
    8. Hilde Heim & Tiziana Ferrero-Regis & Alice Payne, 2021. "Independent fashion designers in the elusive fashion city," Urban Studies, Urban Studies Journal Limited, vol. 58(10), pages 2004-2022, August.
    9. Sally Weller, 2013. "Consuming the City: Public Fashion Festivals and the Participatory Economies of Urban Spaces in Melbourne, Australia," Urban Studies, Urban Studies Journal Limited, vol. 50(14), pages 2853-2868, November.

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