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Harnessing Platform Envelopment in the Digital World

Author

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  • Daniele Condorelli
  • Jorge Padilla

Abstract

We revisit the economics of “platform envelopment strategies,” whereby a dominant platform (the enveloper) operating in a multi-sided market (the origin market) enters a second multi-sided market (the target market) by leveraging the data obtained from its shared user relationships. In particular, we analyze the logic and effects of “privacy policy tying,” a strategy whereby the enveloper requests consumers to grant their consent to combining their data in both origin and target markets. This may allow the enveloper to fund the services offered to all sides of the target market by monetizing data in the origin market, monopolize the target market, and entrench its dominant position in the origin market. We conclude by considering a range of possible policy interventions that may serve to limit such potential anticompetitive effects, while preserving the efficiencies generated by conglomerate platforms.

Suggested Citation

  • Daniele Condorelli & Jorge Padilla, 2020. "Harnessing Platform Envelopment in the Digital World," Journal of Competition Law and Economics, Oxford University Press, vol. 16(2), pages 143-187.
    • Handle: RePEc:oup:jcomle:v:16:y:2020:i:2:p:143-187.
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    File URL: http://hdl.handle.net/10.1093/joclec/nhaa006
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    Citations

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    Cited by:

    1. Frédéric Marty, 2021. "Competition and Regulatory Challenges in Digital Markets: How to Tackle the Issue of Self-Preferencing?," Working Papers halshs-03227392, HAL.
    2. Jullien, Bruno & Sand-Zantman, Wilfried, 2021. "The Economics of Platforms: A Theory Guide for Competition Policy," Information Economics and Policy, Elsevier, vol. 54(C).
    3. repec:bre:wpaper:45784 is not listed on IDEAS
    4. Martin Peitz, 2023. "Governance and Regulation of Platforms," CRC TR 224 Discussion Paper Series crctr224_2023_480, University of Bonn and University of Mannheim, Germany.
    5. Juan Manuel Sanchez‐Cartas & Gonzalo León, 2021. "Multisided Platforms And Markets: A Survey Of The Theoretical Literature," Journal of Economic Surveys, Wiley Blackwell, vol. 35(2), pages 452-487, April.
    6. Wolfgang Kerber & Karsten K. Zolna, 2021. "The German Facebook Case: The Law and Economics of the Relationship between Competition and Data Protection Law," MAGKS Papers on Economics 202114, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    7. Eric K. Clemons & Ravi V. Waran & Sebastian Hermes & Maximilian Schreieck & Helmut Krcmar, 2022. "Computing and Social Welfare," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 417-436, June.
    8. Richard Havell & Chris Jenkins & James Rutt & Elliott Scanlon & Paul Tregear & Mike Walker, 2020. "Recent Developments at the CMA: 2019–2020," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 721-749, December.
    9. Wolfgang Kerber & Karsten K. Zolna, 2022. "The German Facebook case: the law and economics of the relationship between competition and data protection law," European Journal of Law and Economics, Springer, vol. 54(2), pages 217-250, October.
    10. Geoffrey Parker & Georgios Petropoulos & Marshall Van Alstyne, 2021. "Platform mergers and antitrust [Ex-post assessment of merger control decisions in digital markets]," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 30(5), pages 1307-1336.

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